01 / Why: Picture round four of reviews. Compliance want it word for word as Legal wrote it. Your expert sends back forty comments. Half fix a fact, half rewrite a line they would have slightly phrased differently. And Alan, who wanted to set the Business Continuity Management module on Mars, has suggested rewriting every piece of instructional text in Klingon. The build stalls, and nobody is wrong (except Alan).
02 / What: Each new round adds noise. Facts and wording land in one pile, so every fix opens a fresh debate. Someone has to thank Alan for their input and move forward. Your experts own the facts. Your design team owns how the story lands for the person doing the job.
03 / How: From experience, two rounds are enough when they're well organised. But if you're already in round five, that doesn't help you. We can. Book a 48‑Hour Tactical Triage and we'll get your reviews closed and your build moving again.